Creating a wine brand from soil to consumer

main objectives

This module is designed to allow students apply what they have learned in the first semester wine marketing module in a realistic situation of brand building for a commercial winery. The course reviews each element of the marketing mix and emphasizes the importance of market research, brand building and storytelling for wineries. In addition, the students are put in a situation of project management and collaboration with graphic students who design their labels for them. This is an opportunity to work on briefing, project management and agency relationship management. LEARNING OUTCOMES 1) Analyse a market considering the internal and external factors 2) Propose a business strategy for a winery. 3) Propose a coherent marketing mix within the framework of the chosen strategy. 4) Manage the relationship with a graphic design agency