International Marketing and International Business Management (Fall semester)

main objectives

To understand the dynamics and foundations of the internationalization strategy of businesses (agribusiness and the Agri-Food Industries - AFI) To Analyze / Diagnose * acquire the keys to understanding how to build a methodology for analyzing business environment and the capacity for internationalization of the business. * carry out a diagnosis in an uncertain and complex environment (multidimensional, intercultural) * analyze market opportunities and risks – prioritize - forecast To Develop / Construct * construct an international strategy (corporate, marketing/ sales, marketing/ purchasing, etc.) : Modes of market entry, strategic marketing, etc. To Implement / Execute * understand requirements related to management of common international operations * acquire essential technical basics in order to be able to identify risks and apply resources required to ensure objectives are met.