Innovation management
main objectives
• To succeed in implementing techniques, devices, tools and a team that enable the creation of the most positive condition possible for the emergence of new ideas, their materialisation and then their dissemination. • To carry out a business/product/service creation project (Idea to launch) • To master the essentials of the legal, financial, strategic and market aspects of a successful project.
general content
- Innovation management: idea search, selection, business model, validation - The main stages of creating/taking over a company (who, what, when, how?), formalities - to Build a business plan ,marketing strategy and financing plan - To set up in agriculture - Risk analysis in agriculture - Financing methods (crowdfunding) - To know the different distribution channels - To promote local products in short circuits.
pedagogy
Alternating lectures, testimonies from professionals and former students, group work, debates and conferences. Project-based learning based on students' projects. Projects in small groups of 2 to 4 people + work from management bodies and/or cooperatives ESA teacher-researchers, ESA teachers from the professional world, professional partners Classes, workshops, case studies
evaluation
Written exam + oral exam
Bibliography
Marketing Management- Kotler- Keller- Manceau- Hemonnet – Edition Dunod Strategor – Lehmann-Ortega-Leroy-Garrette- Dussauge-Durand – Edtion Dunod Stratégique – Edition Pearson Les 7 points clés du diagnostic Stratégiques – Franck Bruhart – Editions Eyrolles Porter, M. E. 1996. What Is Strategy? Harvard Business Review, 74(6): Business Model, nouvelle generation – Alexander Osterwalder et Yves Pigneur