Skills as a manager and advisor

main objectives

To train engineers in consulting methods to support companies and/or project leaders in their strategic thinking.

general content

The controversy - Company diagnosis: methods and tools - Strategy: development of scenarios, prioritisation and arbitration - Action plan: implementation, change management, planning and resources - Management and steering: monitoring and development of indicators, steering the decision - Diversity of professions, postures and consulting offers - Digital transformation of organisations (issues and impacts): OAD, ERP, CRM

pedagogy

Lectures, testimonies from professionals and former students, group work, debates and conferences. Project-based learning based on students' projects. Projects in small groups of 2 to 4 people + work for management firms and/or cooperatives ESA teacher-researchers, ESA teachers from the professional world, professional partners: representatives of the sectors, company managers/employees, HR consultants/coaches

evaluation

Written exam + oral exam.

Bibliography

Marketing Management- Kotler- Keller- Manceau- Hemonnet – Edition Dunod Strategor – Lehmann-Ortega-Leroy-Garrette- Dussauge-Durand – Edtion Dunod Stratégique – Edition Pearson Les 7 points clés du diagnostic Stratégiques – Franck Bruhart – Editions Eyrolles Manager une entreprise Agricole durable – Gilles Cavalli – Editions France Agricole Approche globale de l’exploitation Agricole -Bonneviale – Roland Jussiau – Eric Marshall- Editions INRAP Le nouveau capitalisme Agricole de la ferme à la firme – Purseigle-Nguyen-Blanc. Les agriculteurs dans le movement de numérisation du monde- Daniel/ Courtade.