International agribusiness marketing

main objectives

Agribusiness marketing and market analysis,Objectives: To develop skills to analyse consumer decision making in a variety of situations and be able to develop a simple decision model for a specific product/ brand/ situation to analyse food product markets and formulation of agribusiness marketing strategies. Learn how to analyse and understand the consumer behaviour in the food marketing system, with special reference to agricultural products, and to be able to analyse how the markets operate Learn how to design, implement and assess marketing strategies in a competitive economy using modern marketing tools and techniques Learn how to analyse the marketing of agricultural products by undertaking their own research through a precise diagnosis of the market,Professional competencies: - Ability to assess the global nature of marketing and take/use appropriate measures to operate effectively in international settings. - Ability to understand and predict consumer buying behaviour in the marketplace - Decide on product, pricing, promotion, distribution, and other relevant marketing factors that will allow for success in international markets and for stronger competitive positioning in the global marketplace - Apply principles, norms and values of professional ethics in achieving the tasks and identifying the objectives, the available resources, the work stages, the time of execution, the deadlines and the risks related to marketing - Identification of roles and responsibilities in a team and application of communication techniques and effective work within the team.