International Marketing and International Business Management

main objectives

Understand the dynamics and foundations of the internationalization strategy of Agro businesses & Food Industries,,Analyze / Diagnose,* acquire the keys to understanding how to build a methodology for analyzing business environment and the capacity for internationalization of the business. ,* carry out a diagnosis in an uncertain and complex environment (multidimensional, intercultural),* analyze market opportunities and risks – prioritize – select - forecast,,Develop / Build,* an international strategy (corporate, marketing/ sales, marketing/ purchasing, etc.): modes of market entry, strategic marketing, etc.,, Implement / manage Execution,* understand requirements related to management of common international operations ,* acquire essential technical basics in order to be able to identify risks and apply resources required to ensure objectives are met. ,,,