Economics and Strategy in Businesses within the Milk and Meat (Livestock) Value Chains

main objectives

Overall Objective: To be able to support innovation and changes in the livestock value chains and territories, to be able to evaluate the technical, economic and social issues of businesses in the dairy or meat sector, to detect market opportunities, circumvent competitive threats, evaluate the strengths and weaknesses in the value chain or region, make strategic decisions on technical, economic and social aspects. ,,Specific objectives:,To be able to understand the specific characteristics of livestock value chains and their organization in the territory.,To understand the objectives and use of modeling in agriculture to evaluate the market structure and the impact of agricultural and environmental policies. ,To develop a systemic view and a strategic vision of a farming operation, ,To be able to design and implement practices of support during periods of change, in particular with livestock farmers. This covers theoretical skills and practices on innovation processes and businesses and consulting measures.,

general content

Class on Value Chains: ,Theoretical and conceptual contributions: Value Chain Analysis as a strategic tool, analyze of Agri-food business and its environment, processing and value addition, value chain coordination of various actors (vertical and horizontal, at the national and international level) ,Operational and practical contributions: Professional presentations of different institutions and channels for livestock and livestock products: case studies ( eg: beef, dairy, poultry, pig, egg industries…).,,Class on the economic modeling of farming systems (farm level):,General structure of optimization problems and mathematical programming modeling: Founding principles, analysis, construction and problem solving, ,Recent policies on trade and international trade agreements and their implications in livestock sector.,implementation on livestock farms and value chains, assessment of the impact of different scenarios (price, subsidies and practices changes),Initiation into the learning of the most common economic modeling language GAMS language software (General Algebraic Modeling System).,,Class on Support During Periods of Change:, The sociology of innovation, changes in types of consulting activities, methods for active listening and techniques for speaking more easily,,Class on Livestock Farming and Society: ,Social dynamics in rural areas, controversy and conflict analysis.,Organization of a debate and conferences on issues related to the social acceptance of livestock activities, both at the local level as well as in the media.

pedagogy

- Lectures (from ESA and other institution’s professors and researchers), presentations and conferences made by professionals and experts from the agricultural industry (Director of Human Resources, product managers, quality manager, etc.), and agricultural development.,- Computer Lab Session: Modeling a case study by a group of students,- Participant observation of advisors, active listening,- Conferences and debate organization (TD) on controversy analysis,- Video-conferencing with international experts, supervised group work,,

evaluation

Written Exams (comprehensive exam, Multiple Choice Question test…) and Graded Written Report.

Bibliography

Porter M., 1990, Competitive Advantage of Nations, Boston, MA, Harvard: Business School Press.,Hazell P.B.R. Norton R.D., 1986, Mathematical Programming for economic analysis in agriculture, Macmillan publishing company, New York : 77-113,Geels, Franck and Schot Johan, 2007, Typology of sociotechnical transition pathways, Research Policy.,Darré J.P., Lavigne Delville P. and Taraud J. (2006) La recherche coactive de solutions entre agents de développement et agriculteurs, Editions du Gret, 112 p.,