Professional skills development

main objectives

Business strategy, technology, marketing, consumer behaviour

general content

Case study work:
The students receive a request coming from an external structure (company, SMEs, producer, organism).
They will have to prepare and propose a solution and budget regarding the specificity of the demand, to collect data (literature review and/or field study) in order to answer to the request.
Then, the group of students carries out the use and interpretation of data with the help of lecturers.
The students write a report including their results, and present it in front of representatives of the external structure
Each group of students is tutored by a lecturer of the master.

evaluation

Oral defence and writing report