Seed sector and market
main objectives
Identify the different actors in the sector, analyze their missions and study a particular sector.,Understand the organization of a seed sector and be able to identify its particularities.,Identify and analyze the impact of innovations or changes (technical, regulatory, economic, societal, evolution of sectors, etc.) on the organization of the seed sector.,Know the basic elements to analyze market developments.,Know and understand the business strategy of certain seed companies.,,
general content
History of the sector - Significant elements of the construction of its organization which led to this organization. Organization and operation of seed supply chains,Regulations and traceability: Certifications - catalog entries - variety protection - Variety assessment,Agroecology and the seed sector,Commercial strategy in the seed sector (seed company distributor) -B2B Marketing, Marketing and techniques for the dissemination of new varieties, Market study of a marketing strategy,Logistics management in a seed company: Knowing the tools to manage production variability - Flow management - Supply and distribution plans ,Meetings and discussions with the various actors in the seed sector,
pedagogy
Lectures , Seminars , Case Study, Group Work, Accompanied Work , organism visits
evaluation
Exam, Oral, Report
Bibliography
Site et ressources pédagogiques de Semae (GNIS) https://www.gnis.fr/,FAO 2019. Outils de formation pour la production de semences : Commercialisation des semences. http://www.fao.org/3/ca1494fr/CA1494FR.pdf),Magrini MB. Anton M. Cholez C. Duc G. Hellou G. Jeuffroy MH. Meynard JM. Pelzer E. Voisin AS. Walrand S. 2017. Transition vers des systèmes agricole et agroalimentaire durables : quelle place et qualification pour les légumineuses à graines ? La découverte (1) 18, 53-75 https://www.cairn.info/revue-francaise-de-socio-economie-2017-1-page-53.htm,https://agriculture.gouv.fr/agriculture-et-foret/projet-agro-ecologique,