Professional Bachelor’s Degree in Agricultural Technical Sales

What teaching approach is used?

• Active learning, sharing of experiences, group work, simulations (management and negotiation), and site visits.
• A supervised project for a company, or how to find practical solutions to current marketing challenges: developing a new business line, segmenting the product range,improving the efficiency of sales teams, and digitising business practices.
• A teaching approach supported by work-study placements aligned with the seasonal nature of businesses and with increasingly longer placements to foster responsibility. Over the year: a minimum of 12 weeks in companies for students and 29 weeks for apprentices.

Example: The Digital Fresco Project

The “Entreprendre, c’est parti pour 2025!” case study:

As part of their entrepreneurial projects, LPTC students work on the Digital Fresco, focusing on integrating web marketing and digitalization thoughtfully and sustainably into their future business models.

After completing Professional Bachelor’s Degree in Agricultural Technical Sales, you can continue your studies with:

• Master’s Degree in Marketing / Web Marketing
• Master’s Degree in Business Strategy
• Master’s Degree in Human Resource Management
• Master’s Degree in Commerce and Entrepreneurship

IMPORTANT: International students arriving in France for the first time are not eligible to enroll in the work-study programme.

• Communication – 70 hours: general and business English, digital communication, professional written and oral communication, facilitating meetings.
• Working methodically – 60 hours: problem-solving, project management and resource optimisation, IT and digital tools, research methodology.
• Innovating – 80 hours: business strategy, economic monitoring, market research, sector and market analysis, creativity and innovation.
• Developing your client portfolio – 140 hours: purchasing, negotiation techniques, web marketing, sales promotion and facilitation, department audits, forecasting, economic performance indicators.
• Collaborating effectively – 60 hours: management techniques specific to sales teams, work organisation.
• Supervised project – 140 hours: the supervised project is a study conducted on a problem posed by a company.
• 12- to 16-week work placement: The type and location of the placement are chosen by the student in consultation with their academic tutor. It takes place over several periods in one or two French or European companies. It culminates in a written placement report and an oral defence.

Work-study programme

For the Professional Bachelor’s Degree in Agricultural Technical Sales, the work-study contract may be an apprenticeship or a professional training contract.

• 29 weeks in the workplace, 18 weeks of classes and 5 weeks of paid leave
• A cycle of 2 to 7 weeks in the workplace – 2 to 4 weeks at the Apprentiship training centre.

The Professional Bachelor’s degree in Agricultural Technical Sales is awarded by the University of Angers.

Requirements for obtaining the degree or qualification:

• To obtain the vocational bachelor’s degree, students must achieve an overall average of 10 or above.
• Successful completion of the year results in the award of 60 ECTS credits.
• No minimum grade is required.

To obtain the Vocational Bachelor’s degree in Technical Sales, students must achieve an average of 10 or above in the individual course units (UE) composing the degree

1- Apply via the ESAccess platform: from 5 January to 30 June 2026

2- Pay the application fee and confirm your application

3- Assessment of your application: academic results, motivation and ability to adapt to a professional environment. Applications are assessed on a rolling basis.

4- ESA’s response: Three possibilities:

• Invited to an admissions day (response within 15 days of the interview)
• Admitted on the basis of an application
• Rejected on the basis of the application

The ESA is a friendly place to live, open to the city and full of life!

Joining our school means:

• to have a rewarding and life-changing experience that will shape your future
• thrive through involvement in student societies (over 20 active societies, around a hundred committed students…)
• to meet and share experiences in a multicultural environment
• building a network…

Angers, an attractive city

Angers, the ‘capital of plants’ since the 19th century, a region with a ‘nature’ label… a new way to experience the city! The 18th largest city in France, at the heart of an urban area with over 300,000 inhabitants, including 47,000 students. A green and cultural city, Angers is a dynamic, ‘human-scale’ city renowned for its relaxed atmosphere and quality of life. It offers a unique living environment with landscapes listed as UNESCO World Heritage Sites.

An Alumni network

Take advantage of the services of the AAESA (ESA Alumni Association) from the moment you enroll and throughout your professional journey: directory, testimonials, company visits, sponsorship, mentoring, events, job opportunities…

The association is a true career booster, maintaining connections with the school and fostering links between students and professionals.