Professional Bachelor’s Degree in International Business and Marketing of Wines and Terroirs

Are you interested in careers in business and/or marketing? Do you want to build a career in the wine industry? Discover our Professional bachelor’s degree in international Business, specialising in wine.

Over the course of one year, this degree will equip you with the skills and confidence needed to work in the wine industry. The curriculum, covering viticulture and oenology, marketing and international wine trade, will open doors to sales roles at vineyards, wine merchants or wine shops in France or abroad.

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Program type : Qualification-leading course
Lenght of training : 1 year
Teaching language : English, French,

Overview

OBJECTIVES

Our Professional Bachelor’s Degree will enable you to:

Benefit from the expertise of a wide range of industry professionals
Build your network within the wine industry
Work on innovative projects with partner companies
Visit wine-producing businesses of all sizes
Taste a wide variety of wines
Take the WSET Level 2 course (included in the training programme)
Be at the heart of the discussions within ESA’s GRAPPE research unit
Receive support in shaping your career path
Enjoy student life at ESA and attend the seminars and talks on offer

Our training indicators

STUDENT MOBILITY

For the full-time programme, there is the option to spend six months on a study placement (eligible for an Erasmus grant) at a partner university in the Netherlands or Germany during the first semester (places are limited). There, you will improve your English and discover an innovative agricultural model, as well as different teaching methods and a different culture.

1st semester : International study placement

2nd semester : International Trade in Wines and Terroirs, 8-week work placement in a company in France or abroad.

Our training indicators

Key figures

100%

success rate in 2025

100%

are satisfied with the training in 2025

73%

will be in employment (six months after completing their training) in 2025

Programme

FULL-TIME PROGRAMME

Mastering professional communication skills – 60 hours: general and business English, communication, professional written and oral expression, analysis of professions and skills
Knowing how to use reference tools for work – 45 hours: analysis and problem-solving methodology, creativity and innovation, methods of analysis and data processing, project management and resource optimisation, IT and office automation
Understanding how a business operates – 55 hours: business policies and operational functions, economic monitoring, the administrative and regulatory environment of the business, quality, sector studies (wine, spirits, beer)
Viticulture and oenology – 110 hours
- Viticulture: the vine cycle, cultivation methods, cultivation techniques
- Oenology: grape-to-wine processing, the physico-chemical characteristics of wine, sensory analysis, wine tasting and commentary, coherence between the target market, winemaking and terroir
- Terroirs, characterisation tools: the link between terroir and typicity, methods and tools for commercial promotion, wine-growing terroirs of the world
Mastering wine marketing and trade – 130 hours: the national and international wine market, consumer insights, market research. Strategic and operational wine marketing, specific characteristics of terroir wines versus branded wines. Distribution and customer relations: choosing a distribution method, commercial negotiation, customer service. Basic techniques of international trade: import/export techniques, financing, logistics, Incoterms, customs.
Supervised project – 140 hours: the supervised project is a study conducted individually or in a group, addressing a problem posed by a company in the wine industry.

In the second semester, you can choose between two 40-hour options: “International Wine Business” or “Digital Marketing and Communication”.

❖ “International Wine Business”

Sales, prospecting, negotiation, logistics, customer loyalty, …

Lessons are taught in French.

❖ “Marketing et communication digitale”

Communication tools, packaging, events, customer loyalty, social media, partner relations.

Lessons are taught in French.

The internship takes place over one or more periods, totalling 12 to 16 weeks, within the same company or across two different companies. Internships may also be completed abroad.

WORK-STUDY PROGRAMME

IMPORTANT : pour les étudiants internationaux, les primos arrivants sur le territoire français ne peuvent pas suivre la licence professionnelle en alternance.

Mastering professional communication skills – 60 hours: general and business English, communication, professional written and oral expression, analysis of professions and skills
Using reference tools for work – 45 hours: analysis and problem-solving methodology, creativity and innovation, methods of data analysis and processing, project management and resource optimisation, IT and office automation
Understanding how a business operates – 55 hours: business policies and operational functions, economic monitoring, the administrative and regulatory environment of the business, quality, sector study (wine, spirits, beer)
Viticulture and oenology – 110 hours
- Viticulture: the vine’s life cycle, cultivation methods, cultivation techniques
- Oenology: grape-to-wine processing, the physico-chemical characteristics of wine, sensory analysis, wine tasting and description, consistency between the target market, winemaking and terroir
- Terroirs, characterisation tools: the link between terroir and typicity, methods and tools for commercial promotion, wine-growing terroirs of the world.
Mastering Wine Marketing and Trade – 130 hours: the national and international wine market, consumer insights, market research. Strategic and operational wine marketing, the specific characteristics of terroir-based wines versus branded wines. Distribution and customer relations: choosing a distribution channel, commercial negotiation, customer service. Basic techniques of international trade: import/export techniques, financing, logistics, Incoterms, customs.
Supervised project – 140 hours: the supervised project is a study, conducted individually or in a group, on a problem posed by a company in the wine industry.

On the Professional Bachelor’s Degree programme, the work-study component can be undertaken under an apprenticeship contract.

On average, this involves 32 weeks in a company, including one long 9-week block in the spring, 21 weeks of classes and 5 weeks of paid leave.

Découvrez le calendrier de l’alternance

GRADUATION REQUIREMENTS

The Professional Bachelor’s Degree in Marketing and International Trade of Wine and Terroirs (whose official title is ‘Métiers du Commerce International) is awarded by the University of Angers.

Requirements for obtaining the degree or qualification:

To obtain the professional bachelor’s degree, students must achieve an overall average of 10 or above.
Successful completion of the year results in the award of 60 ECTS credits.
No minimum grade is required.

Admission & Qualification

ADMISSION REQUIREMENTS

Student programme for the Professional Bachelor’s Degree in International Business and Marketing of Wines and Terroirs

Hold :

A DUT, BUT, BTS, BTSA or second-year university degree (L2) relevant to the course: plant sciences, horticulture, life and earth sciences
Any other recognised qualification equivalent to a two-year post-secondary qualification in the relevant professional field
A qualification certifying the award of 120 ECTS credits in the relevant professional field

Work-study programme for the Professional Bachelor’s Degree in International Business and Marketing of Wines and Terroirs

Apprenticeship contract: you must be aged between 16 and 30
Vocational training contract: you must be aged between 16 and 25, or be a jobseeker aged 26

Hold :

A DUT, BTS or second-year university degree relevant to the course: plant sciences, horticulture, life sciences and earth sciences
Any other recognised qualification equivalent to a two-year post-secondary qualification in the relevant professional field
A qualification certifying the award of 120 ECTS credits in the relevant professional field.

Training accessible to people with disabilities

What qualifications do I need to continue my studies at ESA?

TO APPLY FOR THE Professional Bachelor’s Degree in International Business and Marketing of Wines and Terroirs

1- Apply via the ESAccess platform: from 5 January to 30 June 2026

2- Pay the application fee and confirm your application

3- Assessment of your application: academic results, motivation and ability to adapt to a professional environment. Applications are assessed on a rolling basis.

4- ESA’s response: Three possibilities:

Admitted on the basis of an application
Rejected on the basis of the application
Invited to an admissions day (response within 15 days of the interview)

Apply

3 good reasons to choose the Professional Bachelor’s Degree in Agricultural Business Management

01.

A thorough understanding of the technical aspects of wine

viticulture, oenology, geology, sensory analysis, wine tasting and terroirs.

02.

A supervised consultancy project with a company

to address the commercial challenges facing the wine sector.

03.

Passing the WSET Level 2 certification

which focuses on the main grape varieties, wine styles, tasting techniques…

Advantages of the Professional Bachelor’s Degree in Agricultural Business Management

KEY ADVANTAGES

Train in wine tasting (weekly tastings)
Take the WSET Level 2 qualification (included in the programme)
Be involved in the research activities of ESA’s Grappe research unit
Attend conferences and guest lectures held at the school
Receive support in developing your career plan
Benefit from a reduced fee for WSET Level 3

CAMPUS LIFE

The ESA is a friendly place to live, open to the city and full of life!

Joining our school means:

to have a rewarding and life-changing experience that will shape your future
thrive through involvement in student societies (over 20 active societies, around a hundred committed students…)
to meet and share experiences in a multicultural environment
building a network…

Take a virtual tour of our school

Angers, an attractive city

Angers, the ‘capital of plants’ since the 19th century, a region with a ‘nature’ label… a new way to experience the city! The 18th largest city in France, at the heart of an urban area with over 300,000 inhabitants, including 47,000 students. A green and cultural city, Angers is a dynamic, ‘human-scale’ city renowned for its relaxed atmosphere and quality of life. It offers a unique living environment with landscapes listed as UNESCO World Heritage Sites.

Find out more about life in Angers

AND AFTER ?

An Alumni network

Take advantage of the services of the AAESA (ESA Alumni Association) from the moment you enroll and throughout your professional journey: directory, testimonials, company visits, sponsorship, mentoring, events, job opportunities…

The association is a true career booster, maintaining connections with the school and fostering links between students and professionals.

JOIN US!

Tuition fees & funding

Full-time programme

Tuition fees* are €5,662.

Additional fees:

Student Union (BDE) membership fee: €20
Workplace accident insurance : €108
Campus services fee: €100

*rate applicable for the 2026–2027 academic year, for information purposes only

Work-study programme

Training is free of charge for apprentices or work-study students on a professional training contract

The annual cost is €9,000. This amount may be covered by the company’s OPCO(French skills and apprenticeship funding body)

For an apprenticeship contract, the level of this funding is specified by France Compétences.

For a professional training contract, please contact the company’s OPCO.

If the cost of the training exceeds the level of funding provided by the OPCO, the company will be required to pay the remaining balance (remaining balance = Cost of training – Level of funding provided by the OPCO) (see link above)

Funding

Full-time programme

Means-tested grant: use the grant calculator at simulateur.lescrous.fr
Grants and student accommodation: complete your Student Social File (DSE)
ESA is here to help – find all our advice on completing your DSE

Bank Loans

A student loan of up to €15,000 is guaranteed by the French government, with no income requirements.
A youth loan is available under the same financial conditions as the student loan, but repayment of the principal starts immediately (not after graduation).